Re-think Rice

Discover the humble brown rice as a superfood and beginning of delicious homecooked possibilities. 

Join The Movement

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Common reasons cited by Singaporeans for their aversion to brown rice are: inferior in taste, too hard and more expensive. Our rice overcomes these hurdles: is fluffy and affordable, has a chewy bite, pleasantly nutty aroma.

We believe that healthy homes make happy homes. #switchtobrown today!

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At GI 46 (certified and tested by the Glycemic Index Research Unit at Temasek Polytechnic), our brown rice is the lowest GI wholegrain available in Singapore, making it one of the best food options for regulating blood glucose levels.  

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With it's nutrient-packed bran and germ intact, brown rice has 3X fibre and 2X iron than white rice, along with greater amounts of B vitamins, vitamin E and minerals such as calcium, manganese, magnesium, selenium and phosphorous.

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Consuming a diet rich in wholegrains may lower the risk of chronic diseases like stroke, heart disease, diabetes and certain cancers. It can also help in weight management and improve blood cholesterol levels

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Low GI brown rice gets converted into sugar more slowly and releases energy steadily into the bloodstream, keeping you satiated longer. It also facilitates healthy bowel movement and improves metabolism, promoting weight loss.

Goodness You Can Feel

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Also Available In:

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Fuss-Free Preparation

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Keeping It Fresh