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Taste the honest difference.

Check out our retailers and F&B partners below to taste and share the goodness today.


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Goodness You Can Feel


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Our brown rice is certified low GI with a value of 46 out of 100, making it one of the lowest GI rice globally. It was tested at the Glycaemic Index Research Unit (GIRU) of Temasek Polytechnic.
Nutrient Rich

3X fibre and 2X iron than white rice. Greater amounts of B vitamins and vitamin E and minerals and full of protein.

Feel Better

Keeps you satiated longer, facilitates healthy bowel movement and improves metabolism.

Preventive Wellness

Lowers the risk of chronic diseases like stroke, heart disease, diabetes. Also helps in weight management and improves blood cholesterol levels.

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Common reasons cited by Singaporeans for their aversion to brown rice are: inferior in taste, too hard and more expensive. Our rice has a barley-like texture, pleasantly nutty aroma, is fluffy and affordable, overcoming these hurdles.

We believe that healthy homes make happy homes. #switchtobrown today!

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